A nice first query to ask is, is your web-site optimized for search engines? Public facing sites will be indexed by search engines like Google, Yahoo & MSN & it is important that your web-site is found one time crawled. You ought to also use every opportunity to increase the frequency of your web-site being found & used. Optimized sites are sites that use lightweight cascading style sheet designs & proper Meta keywords & also do not use images in lieu of headings or text. There lots of techniques you can employ to help your pages reach high rankings in search engines & the small things can help a lot.
When you meet along with your web-site design & development company there's positive questions that you require to ask that lots of people forget. In the event that they can answer these questions properly, then chances you are in nice hands.
You ought to definitely find out from your web design & development company whether the application is being built specifically for your online application or whether you are getting 'off the shelf' programmed. Lots of companies are sold application under the impression that it's been made for their web-site. Some unscrupulous development firms will take off-the-shelf packaged application from another company & personalize it before building your web-site. Make positive you ask this query upfront so you know what you are paying for.
You also require to check that they follow best practices when building sites & programming web applications. Best practices are guidelines on how a task ought to be approached & executed. For example there's best practices for optimizing a web-site for search engines, instruction for developing HTML & code portions of a web-site. Best practices are there to accomplish several things. They give an industry standard model that everybody can follow, they encourage production of consistent results, discipline when working with a positive subject matter & they deter poor practices in coding & development. web design
An key aspect & that is often overlooked is promotion. Getting your web-site indexed in Google is thing but there's lots of, lots of other ways that you can maximize your web-site earnings, popularity & visitors. You can make positive that your website's address is on important documents like letter heads & business cards. You could sponsor community events, have your web-site address on your company automobile & could also have free give-away & promotions. In case you require to go further then things like paid promotion, banner ads & pay-per-click promotion are proven to get targeted traffic to your site.
You also require to know it your web-site is going to require ongoing maintenance. The answer to this is usually yes as chances are you will require to alter contact details or content. You may even require a complete redesign & to add lots of pages & more content & perform optimizations to accomplish better search results.